Every fisherman has their favorite spot.
Maybe it’s the back side of a bridge piling, an oyster bed tucked away in a quiet bay, or the jagged rocks of an old seawall where the sheepshead love to hide.
No matter where you go, one thing’s for sure — it’s not just about the spot. It’s about what that spot means to you.
Fishing is personal.
It’s the early morning air that smells like salt and possibility. It’s the feeling of leaning over the side of the boat, eyes locked on a shadow darting through the water. It’s the satisfaction of fooling a sheepshead — a fish smart enough to steal your bait if you’re not quick enough.
Our new design, featuring the iconic sheepshead decked out in gold chains, sunglasses, and dreads, is all about celebrating that personal connection.
Because when you’re on the water — whether you’re chasing dinner or just chasing peace — you know that no two fishermen do it exactly the same way.
That’s why we titled this release “Where Do You Fish?”
It’s more than a question.
It’s a reminder that your fishing story matters.
It’s your boat, your dock, your seawall, your favorite patch of mangroves.
The sheepshead we designed isn’t just another fish drawing.
It’s a symbol of experience — tough, rugged, a little flashy, and completely unapologetic.
Just like the real ones hiding under the barnacles, busting lines, and making you work for every bite.
This shirt is for the guys who know:
- Which piling the big ones hide behind when the tide changes.
- How to jig a fiddler crab just right so it looks natural.
- How a sheepshead bite feels more like a “thunk” than a tug.
- That sometimes, the fish that makes you work the hardest tastes the best on the grill.
If you fish, you know the pride that comes from putting in the work.
You know how it feels to earn every fish the hard way.
You know that the best spots aren’t marked on a map — they’re marked in your memory.
That’s the spirit we built into this design.
It’s bold. It’s different. It’s got attitude — just like every sheepshead you’ve ever battled.
So, when someone sees you wearing this shirt and asks, “Where do you fish?” — smile.
Because whether it’s a secret dock nobody else knows about, a favorite bridge on a winter morning, or just the backwaters you grew up on, your answer is yours alone.
Fishing isn’t just about catching.
It’s about belonging.
It’s about the story behind every spot you fish.
Where do you fish?
Wherever it is — own it.
And wear it proudly.