Custom Designed Fishing apparel designed by a true fisherman!
FISHING IS MY LIFE. PASSING IT ON IS MY PASSION.
Decades on the water. Commercial experience, bait shop management, custom tackle creation, and local knowledge passed down to the next generation.
ABOUT FISHING ERIC
Fishing isn’t just something I do on the weekends—it’s been my entire life. I’ve spent decades living and breathing every side of the saltwater world right here in Florida. From recreational fishing to working commercially for shrimp and crabs, to owning and managing local bait and tackle shops for decades, I’ve seen what works on the water from every single angle.
I’m not the kind of guy who sticks to just one style. I’ve done inshore flats, deep offshore, pier fishing, wade fishing, kayak fishing, and boat setups. Whether it takes live bait, cut bait, or artificials, I use whatever is catching fish at the time.
Over the years, I started creating my own custom tackle—designing specialized jigs, lures, rigs, and rigged floats to help people put more fish in the cooler. Today, between writing books, teaching private lessons, helping manage our T3 F youth events, and offering custom apparel, my goal is simple: share what I’ve learned and pass this amazing legacy on to you.
EXPLORE THE SITE
Apparel & Gear
Grab official Fishing Eric t-shirts, hats, mugs, and outdoor gear built for comfortable days on the water.
My Fishing Books
Read Fishing the Waters of Tampa Bay and my local guides packed with real, practical advice for catching fish.
Private Lessons
Learn hands-on knot tying, line presentation, casting technique, and how to read local waters one-on-one.
T3 F Youth Clinics
Learn about our non-profit monthly youth fishing clinics and annual events teaching local kids how to fish.
Local Fishing Reports
Get real, honest updates on current water conditions, active bites, and what’s working right now in Tampa Bay.
Get In Touch
Have questions about private lessons, upcoming clinics, or gear? Reach out directly anytime.
So grab your gear and let’s dive in. The waters of Tampa Bay are calling.
We ship worldwide.
Once you order, it takes a day or two to print the shirts, then shipping within the USA usually takes 3-5 days (weather permiting), and up to 30 days to the rest of the world.
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